Almost every business on the web now has no choice but to consider adding a blog as part of their content marketing strategy, and this includes both ecommerce and corporate sites. At one time for ecommerce sites it was enough to have product descriptions to bring traffic but this is no longer the case. Blog posts can be used to both bring traffic to the site and push it to the products if they contain the right call to actions.
Not only does your business have to strongly consider adding a blog, you also have to make the decisions as to the style of blog posts that are going to serve you well. Here are five of the most common types and all of which can be very effective if done properly.
1. How-to and Tutorials
If you are selling products then this type of blog post may be an excellent choice. Even though your product descriptions describe your product and there are instructions on the labels, users really like to see visually how it is used.
What your blog post should consist of:
You want to make sure that it each step is clearly outlined and the procedure is as simple as possible. Adding images along with each step really provides some great visuals.
What your blog should not do:
It should not portray the product as being difficult to use. Each step should be as short as possible. If there are a lot of steps, don’t number them, but instead letter each step. Too many numbers makes the product look complex.
This type of content marketing is going to boost your search engine optimization, and it addresses a problem that your reader has and gives them a solution.
2. Content Marketing Story Telling:
This is a personal story blog and it really gives you a chance to personalize your brand. It is a way to share information that focuses around an incident or event.
What your story blog should consist of:
It should be emotional and unique, but keeping it simple and something that the reader will want to share.
What it should not do:
It should not evoke negative emotions in the reader or come across as a hard luck story in order to entice viewers to buy or follow through with an action out of sympathy.
Story telling should become part of your content marketing portfolio, because it is the type of blog post that viewers can relate to, and everybody remembers a good story.
3. List Blogging
One of the most important things that viewers of content marketing material want is they want to find the most informative information in the shortest amount of time, and list blogging meets these needs. Also, while all blogging should enhance SEO, list blogging is probably one of the better ones to help boost your search engine optimization. This is because it is easier to incorporate the keywords without it looking like keyword stuffing.
List blogging do’s:
Remember that you are creating a list so don’t make each point too long. If it is a short list then you can expand on them a little more. Make sure that there is plenty of white space as long lists that are crammed together can be difficult to read.
List blogging don’ts:
Keep the font simple and don’t bold or highlight too many of the points. Don’t repeat your points on your list just to make it look longer.
4. Product Review Blogging
This can be a very powerful form of blogging if you are selling products or services, but also one that may be a little more difficult to do properly. It is a great opportunity for you to showcase your items, but it has to be done very carefully in order to be credible.
What your blog should do:
Your product review blog should contain good detail about all the important aspects of your product or service. It must be an honest review. If there are pros and cons make sure you list them both. Just make sure the pros outweigh the cons.
What your blog should not do:
It should not make false claims and should not lean heavily on the negatives of comparison products or services. If you do this then you are drawing the attention to your competitor and not to the positive aspects of what you product offers.
You have the choice here of doing a single product review of what you are offering or you could do a comparison product review.
5. Resource Blogging
Resource blogging is a great form of content marketing if there are a lot of authority sites that you can use for your resource information. It is also the kind of blog post that is easier to compile because parts of it are curated. This type of post is often used for those that are also focusing on search engine optimization.
Resource blogging do’s:
Do make sure that you chose high quality authority resources and those who will be recognized. Make sure that they are relevant to the niche that you are blogging about. Make sure you give attribution back to the resource.
Resource blogging don’ts:
Do not curate large portions of the material that you are resourcing. Only use enough to make your blog post one that is informative and possesses quality.
Using curation for your content marketing is not cheating or stealing provided you give the credit to the resources that you are quoting.
When first starting out with your blog content marketing you will probably want to choose one of these styles that appeals to you the most. Do give some thought however to using a good selection of them as every viewer is different. Be sure to analyze the traffic you are getting, paying attention to the blog post styles that is drawing the most traffic. Your final outcome with blog post content marketing should be enhanced search engine optimization and increased traffic.