One of the biggest challenges for bloggers is coming up with topics that will boost their search engine optimization and increase their traffic. Even when one is blogging for a specific niche it can be difficult and more so if it is a popular niche. Part of your content marketing strategy should be a plan on how to develop blog post ideas. Here are a few suggestions that may help.
A new approach:
There is nothing wrong with finding a highly popular post that is doing well then expanding upon it. For example, let’s assume you are writing a post on diabetes. This is a popular subject and one that many are blogging about in the health industry. Your goal is to come up with an idea of how you can take this subject and turn it into something unique. You may be able to write a post about how a senior has dealt with diabetes for many years of their life and how it is now affecting their senior lifestyle.
What does your blogging audience want?
Part of your content marketing strategy should be to encourage interaction with your viewers. You can do this with social content marketing as well as enticing readers to leave comments on your blog post. Read these carefully because most often you will find that the commenters are expressing an additional want or need.
For example, maybe you did a post on dog coats. Then a viewer leaves a comment that says they wish they could find a dog coat that would grow with the dog. Here is your golden opportunity to write a post on growing dog coats. It would mean that you would have to do some research on this topic but there are many dog coats that are adjustable or you could find some how to on making dog coats.
Be a blogging investigator
All too often with such easy access to the internet bloggers limit themselves to this resource. They have forgotten that there is a whole world just outside their door that is loaded with exciting information that could be blogged about.
If you have a specific niche that you are writing about then try going to the source of that niche. For example, if your niche happens to be about blogging for shoes then no better place to head off to than your local shoe stores. You don’t have to buy but you could put your observation skills to work for you.
Perhaps you will observe a Mom trying to buy shoes for the little one who isn’t cooperating. Or maybe there is a “bride to be” picking out those special shoes. Then if the store is slow maybe you could interview one of the sales staff. There is no doubt that a half hour at this one location is going to give you many interesting titles and topics to write about.
Mixing business and social
No doubt after a full day of blogging and focusing on your content marketing, at the end of the day you want to forget about it. However, in your line of work it is very similar as to that of a news reporter. You can never pass up a good story. This means that you should always remain alert in your social setting to anything that may occur that would make for a good post.
For example, you may be out to dinner with a friend and she spills a glass of wine on her attire. This one event is going to give you some multiple ideas for blogging about. You could write about her reaction, the reaction of other patrons in the vicinity, how it altered the plans for the rest of the night, and the list goes on.
As a blogger you have a lot to think about to make your blogging a success. You have to be constantly vigilant about your content marketing strategies as well as search engine optimization, with both of these leading to increased traffic volume. This all comes down to exciting and unique value rich blog posts.